The Aligned Brand Blueprint

What I offer : A comprehensive process to uncover the soul of your brand by identifying your mission, values, ideal client, aesthetic preferences and strategic goals so that you can do exactly what it is that you love, and have it love you back.


Who it is for : For purpose-driven entrepreneurs who want to up-level their brand so that it effectively represents their expertise.


Turnaround Time : Approx 4-5 weeks

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    • You are an established entrepreneur in the first few years of business who is ready to create a powerful, consistent brand to showcase your expertise and up-level your confidence
    •  You are done with DIY and want a strategically created brand that will not only attract your ideal clients and generate instant trust & income too.
    •   You appreciate my aesthetics– clean, modern, fresh with an appreciation for both modern trends and timeless design.
    • You are ready to invest in your business and can only imagine what an impact it will make on your business -and your life- in the next year, 3 years, 10 years…

Visual branding is one of the most important aspects of your business, especially during its early stages.
It visually communicates who you are, what you care about, what you offer, and what experience they are purchasing.
It sets the tone and personality for your entire brand whether you are selling products or providing services.



Together we will uncover your brand’s personality through a variety of tried and true exercises and from there, create a detailed guide that accompanies you on your business journey. With this guide, if you hire a graphic designer in the future or decide to design for yourself, you will end up with a consistent, clean and professional look that reflects the soul of your brand and strategically attracts your ideal clients.

Coffee Date

We’ll meet on Zoom for a coffee (or tea) date and talk about your overall vision for your business and life.

Brand Workbook & Strategy Meetings

 I’ll send you a workbook to fill out that will inspire new thinking and ideas about your business. We will use this information during our strategy call to come up with a gameplan for your business. We will also put together a Pinterest board of  images that you feel drawn to so that I can come up with a brand guide that will properly represent your business.


I will then get to work creating your custom brand identity. We’ll have a meeting and  you will have an opportunity to make unlimited revisions until I end up creating a brand identity you are in love with.

Launch project

You’ll receive your new brand identity guide as well as all files in the formats you request.

What’s Included:


1. Brand Workbook & Strategy Sessions

2. Two Logo Variations

3. Style Inspiration

4. Brand Marks

5. Typography

6. Color palette


2 + 10 =

“Over the past 2 years working with Selina has been a wonderful special journey. She is knowable, creative, gentle and strong. She has expanded our brand, making it more solid & focused as well as created a new website for us that is just the bomb! She has become an essential part of the Pure Trek family. And not just with me, with all my staff. I am in a highly competitive industry and with her help and direction we have risen to another level. Her gentle direct way just works. I rely on her for her guidance and knowledge.”

Cynthia Crummer, Pure Trek Canyoning