TWO LITTLE MONKEYS CHOCOLATE
About the Project
BRAND RE-DESIGN & STRATEGY, PRODUCT PACKAGING, WEBSITE & ONLINE STORE DEVELOPMENT, PRODUCT CATALOG
Two Little Monkeys is a family run, small-batch, bean-to-bar chocolate maker that runs educational cacao tours and workshops. As they started their business in 2015, their branding and packaging design needed to be updated to match their company’s growth and enable production on a larger scale. They envisioned changing their black-ink, vintage style packaging to something more vibrant and colorful to stand out from the competition and be attractive to both tourists and the local market. They also wanted to choose a packaging type that was sealable to protect from humidity and increase longevity of their products.
Since the Covid-19 pandemic, the tourist market they relied on for business disappeared so they needed to come up with a strategy for selling to the local market, which meant making their marketing materials and website bilingual and pricing their products at a lower cost. They also wanted to develop an online store and Instagram strategy to connect with local buyers.
Brand Guide
“After over five years of running our family-owned chocolate company, we were in need of a fresh design concept to match our evolving business. We have worked with Selina on individual design projects in the past, but are so glad we took the opportunity to work with her on a complete re-branding of our packaging and website. She guided us through a process that really helped us to connect with the essence of who we currently are as a company, and where we see ourselves going. From there, the design ideas began to emerge naturally. Selina’s re-branding strategy not only has given us an amazing updated look and feel that connects our product lines, but also a new confidence that we weren’t expecting.
Selina is very easy to communicate with. She is receptive to ideas and suggestions and also offers her professional expertise in order to create design concepts that beautifully emit the unique soul of the brand. I am so happy that we did our re-brand strategy with Selina, and will definitely be working with her on future projects!
– Two Little Monkeys Chocolate