Brand Refresh & Strategy

Product Packaging

Website Design & Online Store Development

Art Direction

Product Catalog 

Two Little Monkeys is a family run, small-batch, bean-to-bar chocolate maker that runs educational cacao tours for tourists from around the world. As they started their business in 2015, their branding and packaging design needed to be updated to match their company’s growth and enable production on a larger scale. They envisioned changing their black-ink, vintage style packaging to something more vibrant and colorful to stand out from the competition and be attractive to both tourists and the local market. They also wanted to choose a packaging type that was sealable to protect from humidity and increase longevity of their products. Since the Covid-19 pandemic, the tourist market they relied on for business disappeared so they needed to come up with a strategy for selling to the local market, which meant making their marketing materials and website bilingual and pricing their products at a lower cost. They also wanted to develop an online store and Instagram strategy to connect with local buyers.




“Selina’s re-branding strategy not only has given us an amazing updated look and feel that connects our product lines, but also a new confidence that we weren’t expecting.”

– Lindy Hart, Two Little Monekys


Through strategy meetings and several conversations, we dove deep into Two Little Monkey’s mission, goals, vision and sketched out some ideas for a new, refreshed logo that still contains several original design elements. Some of the most important elements they wanted to bring into their design were: sophistication & fun; emphasis on the local nature and the nearby iconic Arenal Volcano; small batch, family run, craft chocolate; clean and organic ingredients and appreciation for nature; celebration of the flavor notes of bean-to-bar chocolate; and education.


After working with Two Little Monkeys on their Brand Strategy, I got to know the heart, inspiration and personality behind their brand so deeply that this manifesto was created. It wasn’t actually part of the original project but I couldn’t help but give in to the inspiration and let flow what is now their Manifesto. 


“After over five years of running our family-owned chocolate company, we were in need of a fresh design concept to match our evolving business.  We have worked with Selina on individual design projects in the past, but are so glad we took the opportunity to work with her on a complete re-branding of our packaging and website.  She guided us through a process that really helped us to connect with the essence of who we currently are as a company, and where we see ourselves going.  From there, the design ideas began to emerge naturally.  Selina’s re-branding strategy not only has given us an amazing updated look and feel that connects our product lines, but also a new confidence that we weren’t expecting. 

Selina is very easy to communicate with.  She is receptive to ideas and suggestions and also offers her professional expertise in order to create design concepts that beautifully emit the unique soul of the brand.  I am so happy that we did our re-brand strategy with Selina, and will definitely be working with her on future projects! “

~Lindy Hart, Two Little Monkeys

Would you like to create a brand of your own or refresh your current brand?